Clay is a powerful lead generation platform that simplifies prospecting by automating data collection, enrichment, and scoring. After testing it across multiple campaigns, I found it to be a valuable tool for advanced users, though it comes with a learning curve and isn’t a perfect fit for everyone.

If you’re unsure what Clay does, think of it as a powerful mega-spreadsheet that seamlessly integrates with hundreds of data sources. It allows you to organize all your prospects' information, their details, and the emails you plan to send—all in one place.

To test the platform I tried creating a prospect list by defining parameters like job titles and company size. Clay saved me hours of manual research by returning an enriched dataset with detailed insights. Its lead scoring feature was helpful, enabling me to prioritize high-value leads based on how well they aligned with my campaign objectives.

Be warned, the setup process can be intimidating for less tech-savvy users, and it took me some time to fully grasp how to make the most of its features. The platform can be tricky to navigate, and without proper knowledge, you risk wasting your credits—and by extension, your money.

For those interested, Clay offers a free version for small-scale testing. Its paid plans range from $149 to $800 per month, with higher-tier options providing better savings on credit costs for heavy users.