Canva has long been my go-to design tool (because it's so easy to use), and the addition of its AI-powered Magic Studio suite takes it to the next level with a variety of features that simplify and enhance the creative process. These features are:

• Magic Design: By inputting a prompt or uploading an image, Magic Design generates personalized templates for various formats like social media posts and presentations. This has been particularly useful when I'm short on inspiration, providing a solid starting point for my social media posts
• Magic Write: This tool assists in crafting content by generating text based on your prompts. I've found it helpful for drafting copy and sparking ideas when I have writers block
• Magic Edit: Magic Edit allows for seamless modifications within images, such as changing colors or removing elements. It's been invaluable for making quick adjustments without needing to switch to a separate (and more complicated) photo editing tool
• Magic Eraser: This feature enables the removal of unwanted objects from images. I've used it to clean up photos before I add them to a social media post
• Magic Animate: Magic Animate brings static designs to life by adding animations - great for creating engaging presentations and social media content that capture the attention

Regarding pricing, Canva offers a freemium model. You can try some Magic Studio tools for free, with certain limitations. For instance, Magic Write can be used up to 50 times in total for free. Upgrading to Canva Pro ($15/month) or Canva for Teams ($30/month for 3 seats) increases this limit to 250 times per person, per month. 

Magic Studio is ideal for individuals and teams looking to enhance their design capabilities without extensive experience. It's particularly beneficial for small businesses, marketers, and content creators who need to produce high-quality visuals.